The project includes the demolition of the former Hurstwoods International Ltd food processing factory, offices and associated buildings on site, and subsequent construction of four residential blocks comprising 111 apartments.
The style and form of the proposed apartment complex is a direct response to the site’s context. The immediate surroundings are characterized by a mixture of both new and old residential buildings with varying heights and materiality. The varied use of red-multi brick, render and sweet chestnut cladding in the proposed elevations along with the varying scale of the four buildings are designed to reflect this context.
The contemporary style challenges the traditional expectation of developer housing and reflects the 21st century standards that the client intends to provide. The gabled style of Blocks B and C also provides a contemporary take on the Victorian properties which are dotted around in the surrounding streets.
The density of development on the site has been influenced by a variety of factors, including consideration of the mass and height of each individual block in the development taken in context with the surrounding dwellings and residential blocks, and also economic factors affecting the overall financial viability of the scheme.
Overall, the development contains 111 apartments of varying sizes across the four blocks.
All images used with permission from Infinite 3D.
LOCATION: Alexandra Road, New Brighton, Wirral
STATUS: Submitted for Planning Approval November 2015